A company’s brand constitutes a paramount asset, playing a pivotal role in enhancing awareness, building trust, facilitating advertising, driving consumer acquisition, motivating employees, and dispelling uncertainties.

Undoubtedly, it is a disservice to yourself if you attempt to provide tax software as a value-added reseller without establishing a brand.

The challenge lies in the fact that the majority of software businesses demand exorbitant fees for branding. As you may have inferred by now, we diverge from the practices of “most” software firms.